Our Top Indie Beauty Trends for 2017

On this #TBT (throwback Thursday), we’re reminiscing about our time at Indie Beauty Expo LA in January and the incredible folks we rounded up for a thoughtful discussion on the latest trends in indie beauty.

Our founder Brandie Gilliam was joined by (L to R) Co-Founders of How You Glow Jessie De Lowe and Tara Sowalty, Model & Co-Creator of the Black Mirror Project Deddeh Howard, Founder of The Detox Market Romain Gaillard, and Makeup Artist & Author of The Green Beauty Rules Paige Padgett. Here’s our top 10 “trends” that we think you’ll be seeing even more of in the world of indie beauty this year and beyond:

  1. Authenticity
  2. “No makeup” makeup looks
  3. Diversity
  4. Cannabis in skincare
  5. Organic plant-based ingredients as the standard
  6. Innovative approaches to sourcing ingredients without negative long-term environmental impacts
  7. Seasonal skincare routines
  8. Small businesses choosing to cap their growth and remain true to their values
  9. Waterless skincare
  10. Self-care practices

Photography by Max of Max and Me

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  • Thank you for sharing such trends of 2017. I don’t use to wear makeup before, as I’m really lazy to take care of my skin and follow a daily routine and be presentable all the time. But one of my college friend suggested me to view http://www.silidrop.com/ for the makeup tools that are easy to use and gives an amazing look with the least amount of product. So I have decided to follow her suggestion and bloggers as being presentable is very important in my professional field.

  • As an an organic beauty, eco friendly living & wellness coach I find it very promising that 2 predicted trends are ‘Organic plant-based ingredients as the standard’ & ‘Innovative approaches to sourcing ingredients without negative long-term environmental impacts’!